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L’Oréal Targets the 50+ Crowd

Launches a new range of cosmetics for women over 50.

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By: Charlie Sternberg

Associate Editor

L’Oréal Paris is rolling out Age Perfect Cosmetics, a complete and extensive range geared toward women over 50 years old. While there have been competitive products targeted to the demographic before, this range has over 100 SKUS, and was tailored uniquely to the woman who believes the beauty category has all but forgotten about her. In fact, according to L’Oreal, the majority of all makeup users are over the age of 50, but the percentage is currently on the decline.    Age Perfect Makeup is t...

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